ADVERTISING What makes an ad memorable? At Boyle Creative Solutions, we see advertising as both a science and an art. What size ad, which media outlet and with what frequency are all part of the science of advertising. There are strategic as well as logistical reasons for running a print ad or commercial, and they differ from client to client as well as from ad to ad.  Boyle Creative can help you sort it out and plot a course of action. As a rule, we like to start with your crisply defined target audience and work back from there.  What do your buyers read?  What do they watch or listen to?  A full-page ad in The Wall Street Journal is dramatic, but of less value if your core business audience doesn’t read that newspaper daily.  On the other hand, a :60 second spot on the new female-geared radio station in town, might reach more of the people you want to impress. The art of advertising is far more subjective.  Color or black-and-white?  Photographs or original artwork?  More information or less verbiage? There are so many choices.  Terri seeks your input, but certainly can bring new ideas to the table as well. Take a stroll through Boyle Creative’s portfolio of print ads.  See what moves you, what you remember.  Maybe we can do “unforgettable” for you?